Ikea Will Pay You $18/Hour To Work In Its Roblox Virtual Store

IKEA is blurring the lines between digital play and professional reality with its latest venture on Roblox, a so-called Co-Worker Game that will have actual employees. It’s a bold move, stepping into the game space and allowing players to earn a real wage managing a virtual store, but it might be smarter than you think.

Yes, the concept sounds more like a Black Mirror episode than a career strategy, but it could be a genius marketing strategy from the furniture giant if they can tap into generation alpha and secure lifelong customers.

All Positions Now Filled

Applications for this curious new job market were only open for a brief window, and the lucky few who got in are now set to navigate IKEA’s world of flat-packs and meatballs, albeit virtually. For those of us who missed the chance, we can only watch, slightly bemused, as others organize showrooms and serve digital snacks without ever stepping foot into a real IKEA.

The job pays £14 per hour (about $18), aligning with the real living wage in London. Interested players must be at least 18 years old and reside in the UK or Republic of Ireland to qualify for these paid positions.

While the idea of clocking into a virtual job may seem surreal, it highlights a futuristic vision where your job skills can be showcased and expanded in entirely new ways. So, next time you log into Roblox, you might want to browse for a virtual BILLY bookcase, remember, someone out there is getting paid to help you choose it. And yes, they’re probably doing it from their sofa, possibly in pajamas. Isn’t the future grand?