The founders of Smosh, an awesome comedy channel, have been able to acquire the brand once again. It was previously acquired by Defy Media, but now Smosh is back in the hands of the OGs.
Smosh is a well-known entertainment brand that originated on YouTube. It was created by Ian Hecox and Anthony Padilla in 2005 and quickly gained popularity for its comedic sketches, parodies, and music videos.
In its early days, Smosh became famous for its sketch comedy videos, featuring humorous and often absurd scenarios, pop culture references, and relatable everyday situations. The content was infused with wit, slapstick humor, and a touch of satire, appealing to a wide range of viewers. But then, as all great things do, it was acquired by a media big-dog and lost the original magic.
However, almost twenty years later, Padilla and Hecox have bought the rights to the original brand back!
- These guys won't have content out for a while, so until then check out the Rings of Power !
Smosh Re-Acquired By Original Founders
This news is just breaking and comes directly from Variety:
On a whim, one day, Hecox turned to Padilla and said, “What if we bought Smosh?”They got excited about getting back together — and now they’re returning to writing, directing and starring in comedy sketches on the main Smosh channel. Their first collab in more than six years will hit Smosh’s main channel on June 30, and they plan to release a new comedy video every two weeks. “I really want to return to our roots, and part of that is owning the company so we can really take Smosh in any creative direction,” Padilla said.Terms of Padilla and Hecox’s buyout of Smosh from Mythical aren’t being disclosed. According to Mythical Entertainment, the company “realized a significant multiple of its original invested capital” in Smosh and it will retain a minority stake in the comedy outfit.
So, get ready for new Smosh content from the founders soon!